Iconic Take II For males

Iconic is the Portuguese Footwear Marketing campaign for 2017. Thus far, actress Victoria Guerra has been on highlight giving life to 6 icons summarizing the historical past of an business. Now’s time for the lads
The Iconic marketing campaign reveals a brand new second completely devoted to males’s footwear. On this away the Portuguese Footwear marketing campaign will now focus the eye to the 23 million pairs of footwear which are yearly manufactured inside this section in Portugal.

APICCAPS, the Portuguese Footwear, Elements and Leather-based Items Producers’ Affiliation, is investing on a segmentation of its communication by way of the 12 months, by revealing components of the Iconic marketing campaign in several moments. Following the interpretation of six iconic characters by Victoria Guerra to reveal the ladies’s footwear (learn all about it following this hyperlink) and the presentation of kids’s footwear by The Coolest Youngsters (learn all about it following this hyperlink), it’s now Jules Raynal’s flip to current the lads’s footwear.

At all times in thoughts are the objectives of reinforcing the Portuguese footwear manufacturing and growing gross sales, strengthening the presence of Portuguese manufacturers within the worldwide markets, to the place greater than 90% of the present manufacturing is already despatched.

Communication in an business that goals to be the sexiest on the planet, means to repeatedly reinforce its impression and repute, so this new marketing campaign synthetizes the achievements and objectives which have lead the Portuguese manufacturers and professionals within the final a long time.

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