The Japan-based sportswear firm has introduced its plans so as to add over 20 mono-brand shops in India by subsequent 12 months
Asics now owns 22 mono-brand shops in India, out of which seven had been opened within the first half of the 12 months. One other seven can be opened within the second half, and the corporate is on the lookout for the same variety of new such shops for subsequent 12 months.
Nevertheless, ASICS India Managing Director Rajat Khurana, mentioned the corporate’s progress technique in India is not going to be solely via the standalone retailers but additionally by intensifying presence on e-commerce platforms and growing distribution channels to cater to regional markets.
Asics is at the moment current on the large e-commerce platforms in India, and gross sales via the digital channels account for almost 20% of the enterprise.
To help this growth’s technique the corporate is growing width and depth of its providing by including new classes like cricket, badminton, tennis and wrestling sneakers so as to add to its important working footwear class.