As a result of the transaction, adidas will record a non-operational negative P&L impact in the high-double-digit to low-triple-digit millions euro range, which will be reported in discontinued operations as part of the company’s 2017 results.
“TaylorMade is a leading global golf brand with an exceptionally strong market position. We would like to thank all TaylorMade employees for their many contributions to our company and wish them all the best for a successful future under their new ownership. At the same time, we welcome all adidas Golf employees who will be integrated into our adidas Heartbeat Sports Business Unit,” said Kasper Rorsted, CEO of adidas AG. “Within our long-term strategy ‘Creating the New’, our focus is clearly on our core competencies in footwear and apparel and on our two major brands adidas and Reebok.”
The strategic divestiture of the three golf brands has also already been reflected in the company’s updated long-term outlook.
As announced last March adidas aims to achieve net sales of 25 billion euros to 27 billion euros and an implied operating margin of 11% by 2020.